About Hiromatsu Furniture
The pure and beautiful "white," the origin of all colors, serves as the backdrop for our furniture. Each piece is designed to exist harmoniously against this foundation, embodying a seamless fusion of wood with other materials, integrating naturally into its surroundings, and blending elements of modernity with nostalgia.
This concept is what we call – WHITE FUSION –
WHITE FUSION represents the core values of Hiromatsu Furniture. It is the foundation of our philosophy and a guiding principle in our craftsmanship. We are committed to selecting the
finest materials, combining them thoughtfully, and carefully considering their thickness, texture, and tactile qualities. We believe in the beauty of natural aging, where furniture gains character and depth through years of use. Over time, we have cultivated what we call the "Hiromatsu flavor,"
creating furniture that becomes an integral part of the "family scenes" in our customers’ homes. We are deeply grateful for the support and trust placed in our work.
Furniture is more than a functional object—it is a tool for families, a part of daily life that is seen
and used every day. Furniture that simply follows trends, focuses on specific ideologies, or emphasizes details alone cannot truly become a part of a "family scene." Instead, we constantly ask ourselves: Can this furniture blend seamlessly into everyday life? Is it simple yet functional? Does it embody warmth and gentleness? Does it honor the history etched into the wood, and can
it enhance the journey of time as it continues to age? Guided by these reflections, we craft "family furniture"—pieces that fit naturally into the hand, tools for living that enrich and elevate daily life.
At Hiromatsu Furniture, our goal is to create pieces that become cherished elements within the
"family scenes" of those who welcome them into their homes. And, while it may be ambitious, we hope that our furniture will eventually be embraced as "members of the family." With every piece we create, we approach the wood with care and respect, continuing to craft furniture that resonates deeply with the heart and brings a sense of warmth and kindness to those who use it.
